{"id":11624,"date":"2022-02-01T22:07:24","date_gmt":"2022-02-01T20:07:24","guid":{"rendered":"https:\/\/loymax.io\/?page_id=11624"},"modified":"2024-09-06T11:46:17","modified_gmt":"2024-09-06T09:46:17","slug":"smart-communications","status":"publish","type":"page","link":"https:\/\/loymax.io\/de\/smart-communications\/","title":{"rendered":"Smart Communications"},"content":{"rendered":"\r\n<section class=\"block-main block-solutions\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-sm-5 paragraph1\">\r\n<h1 class=\"badge\">Smart Communications<\/h1>\r\n<div>L\u00f6sung zur Automatisierung der Marketingkommunikation f\u00fcr Multi-Channel-Einzelh\u00e4ndler, HORECA und E-Commerce.<\/div>\r\n<div class=\"buttons\"><a class=\"btn-block3 js-scroll-trigger\" href=\"#site-footer\">Kontakt<\/a><\/div>\r\n<\/div>\r\n<div class=\"col-sm-7\"><img decoding=\"async\" alt=\"Smart Communication Header\" style=\"margin-top: -50px;\" src=\"\/wp-content\/uploads\/2022\/02\/smart-communication-header.svg\"\/><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<div class=\"container\">\r\n<section class=\"faq-block\">\r\n<div class=\"row\">\r\n<div class=\"col-sm-5 left-faq\"><img decoding=\"async\" class=\"solution-header-img\" src=\"\/wp-content\/uploads\/2022\/02\/smart-communication-header-2.png\"\/>\r\n<h3 class=\"solution-text-header-2\">Nutzen Sie Big Data, um Wiederholungsk\u00e4ufe zu steigern und Abwanderungsraten zu verwalten.<\/h3>\r\n<div class=\"faq faq-sm\">\r\n<h3>Kundenprofil<\/h3>\r\n<p>Sammeln und analysieren Sie jede Art von Kundendaten \u00fcber alle Kan\u00e4le hinweg, um pers\u00f6nliche Angebote f\u00fcr jeden Kunden bereitzustellen.<\/p>\r\n<\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Analyse und Segmentierung<\/h3>\r\n<p>Automatische Berechnung von Metriken, die die Qualit\u00e4t des Kundenstamms zeigen und Kundensegmente schaffen, mit denen gearbeitet werden kann.<\/p>\r\n<\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Benutzerfreundliches Feintuning<\/h3>\r\n<p>Ein \u00fcbersichtlicher visueller Editor erlaubt es, die Kommunikationsketten mit unbegrenzter L\u00e4nge und Anzahl der Bedingungen zu erstellen.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-sm-7 right-faq\">\r\n<div class=\"faq faq-sm\">\r\n<h3>Datenintegration<\/h3>\r\n<p>Wir stellen die Daten aus Ihren Datensystemen zusammen und kombinieren sie. Ein JavaScript-Tracker wird auf Ihrer Website installiert und sammelt in einem Kundenprofil den Verlauf der Besuche und das Nutzerverhalten<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Verhaltensanalyse<\/h3>\r\n<p>Wir analysieren Metriken f\u00fcr Kunden und Segmente, zeigen Dynamik und Trends auf. Wir ermitteln CLTV, AOV, Zeit zwischen Transaktionen, RFM-Scoring und 7 weitere Arten von Metriken.<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Intelligentes Marketing<\/h3>\r\n<p>Bewerten Sie die Effektivit\u00e4t jeder Interaktion mit dem Kunden: Hat sie zur R\u00fcckkehr motiviert, wie viel Geld hat die Interaktion eingebracht, welcher ROI wurde erzielt.<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>360\u00b0 Profil<\/h3>\r\n<p>Ein einziges Profil vereint Informationen \u00fcber den Kunden aus allen Unternehmenssystemen: Vertrieb, Marketing, Call Center, Besuche vor Ort, Empfehlungen. Der gesamte Verlauf der Kundeninteraktionen in einem Feed.<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Personalisierung<\/h3>\r\n<p>Wir bieten maximale Personalisierung. Bei der Formulierung der Botschaften an die Kunden ber\u00fccksichtigen wir alles, was wir \u00fcber sie wissen: soziodemografische Faktoren, Verhalten, Lebenszyklusphase, Tageszeit an ihrem Standort.<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Kommunikation<\/h3>\r\n<p>Das Modul nutzt das Kundenprofil, um das relevanteste Angebot zu erstellen und es \u00fcber den entsprechenden Kanal zu versenden: E-Mail, SMS\/Viber, Push-Benachrichtigungen, mobile Apps.<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Verbesserung der Datenqualit\u00e4t<\/h3>\r\n<p>Wie wir eine m\u00f6glichst genaue Segmentierung erreichen:<\/p>\r\n<ul>\r\n<li><span style=\"font-size: 12pt;\">Wir filtern automatisch nicht existierende, verlassene und auf der schwarzen Liste stehende E-Mails und Telefone.<\/span><\/li>\r\n<li><span style=\"font-size: 12pt;\">Wir bringen Telefonnummern und Adressen in ein einheitliches Format, bestimmen die Zeitzone und den Ort des Kunden.<\/span><\/li>\r\n<li><span style=\"font-size: 12pt;\">Wir analysieren Zustellungsfehler, Serverantworten und Spamfilter. Wir markieren falsche E-Mail- und Telefonnummern, damit Mailings nicht im Spam landen.<\/span><\/li>\r\n<\/ul>\r\n<hr\/><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section class=\"letter-block\">\r\n<div class=\"row\">\r\n<div class=\"col-sm-5\">\r\n<div class=\"request\">\r\n<div class=\"letter\"><img decoding=\"async\" alt=\"Letter\" src=\"\/wp-content\/uploads\/2021\/12\/letter.svg\"\/><\/div>\r\n<p>Wir beantworten gerne Ihre Fragen zur Marketing-Automatisierung und helfen Ihnen herauszufinden, wie die Loymax-Plattform Ihre Unternehmensleistung verbessern kann. Kontaktieren Sie unsere Vertriebsmitarbeiter, um pers\u00f6nliche Empfehlungen und eine Pr\u00e4sentation \u00fcber die Arbeit mit Loymax-Software zu bekommen.<\/p>\r\n<p>Bitte f\u00fcllen Sie das Formular aus und wir werden Sie innerhalb eines Werktages kontaktieren.<\/p>\r\n<div class=\"buttons\"><a class=\"btn-block3 js-scroll-trigger\" href=\"#\">Kontakt<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-sm-7 right-faq\">\r\n<div class=\"faq faq-sm\">\r\n<h3>Segmentierung<\/h3>\r\n<p>Automatische Segmentierung der Kunden nach Merkmalen (Geschlecht, Alter, Stadt), Verhalten (Kauf von X Produkten aus der Kategorie Y), Metriken und Scoring (CLTV, Durchschnittsbon, RFM-Score), Kommunikation (\u00d6ffnen des Mailings).<\/p>\r\n<hr\/><\/div>\r\n<div class=\"faq faq-sm\">\r\n<h3>Automatisierung von Interaktionen<\/h3>\r\n<p>Das Kundenverhalten (eine Bestellung, ein Wechsel in ein anderes Segment usw.) l\u00f6st eine Aktion aus. Ein Analyst oder Vermarkter ist in der Lage, solche Szenarien selbst zu erstellen.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n<div class=\"solutions-background\">\r\n<div class=\"container\">\r\n<section class=\"full-width\">\r\n<div class=\"row\">\r\n<div class=\"col-sm-12\">\r\n<div class=\"arrow-class\">\u00a0<\/div>\r\n<div class=\"about-slider2\">\r\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5545\" src=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/002-1.png\" alt=\"\" width=\"620\" height=\"372\" srcset=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/002-1.png 620w, https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/002-1-300x180.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div>\r\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5546\" src=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/003.png\" alt=\"\" width=\"620\" height=\"372\" srcset=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/003.png 620w, https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/003-300x180.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div>\r\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5547\" src=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/004.png\" alt=\"\" width=\"620\" height=\"372\" srcset=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/004.png 620w, https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/004-300x180.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div>\r\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5544\" src=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/001-1.png\" alt=\"\" width=\"620\" height=\"372\" srcset=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/001-1.png 620w, https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/001-1-300x180.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div>\r\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5548\" src=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/005.png\" alt=\"\" width=\"620\" height=\"372\" srcset=\"https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/005.png 620w, https:\/\/loymax.io\/wp-content\/uploads\/2022\/09\/005-300x180.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"hidden-xs\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<!--<section class=\"bottom-solutions\">\r\n<div class=\"row\">\r\n<div class=\"col-sm-5\"><img decoding=\"async\" alt=\"Smart Communication Bottom\" src=\"\/wp-content\/uploads\/2022\/02\/smart-communication-bottom.svg\" \/><\/div>\r\n<div class=\"col-sm-7\">\r\n<h2>Can you write some advantages for this page of smart communications<\/h2>\r\n<ul>\r\n<li>The customer did not respond to the coupon \u2192 we offer a gift for the purchase of a certain product<\/li>\r\n<li>The customer did not react to the gift \u2192 we offer an increased % of bonus points for the purchase of a certain product<\/li>\r\n<li>The customer did not respond to the discount in the form of % of the purchase amount \u2192 we offer a discount coupon with a fixed amount<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"row\">\r\n    <div class=\"col-sm-12\">\r\n        <h2>Extension modules<\/h2>\r\n    <\/div>\r\n    <\/div>\r\n    <div class=\"row\">\r\n      <div class=\"col-sm-3\">\r\n        <div class=\"modules\">\r\n          <h3>Omnichannel Engagement<\/h3>\r\n          <p>Mobile App, Digital Wallet, Personal Account for Loyalty Program Members, Chat Bot \u2014 we help to integrate...<\/p>\r\n          <img decoding=\"async\" alt=\"Slide1\" src=\"\/wp-content\/uploads\/2021\/12\/slide1.svg\">\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"col-sm-3\">\r\n        <div class=\"modules\">\r\n          <h3>Smart Communications<\/h3>\r\n          <p>Expand communications with your customers using Big Data and 360 profile<\/p>\r\n          <img decoding=\"async\" alt=\"Slide1\" src=\"\/wp-content\/uploads\/2021\/12\/slide1.svg\">\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"col-sm-3\">\r\n        <div class=\"modules\">\r\n          <h3>Business Intelligence<\/h3>\r\n          <p>Get the most of your Loyalty Program with our reporting and advanced analytics module<\/p>\r\n          <img decoding=\"async\" alt=\"Slide1\" src=\"\/wp-content\/uploads\/2021\/12\/slide1.svg\">\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"col-sm-3\">\r\n        <div class=\"modules\">\r\n          <h3>Machine <br>Learning<\/h3>\r\n          <p>The most advanced product that increase Retail Sales by 4% Without Increasing Marketing Team Labor<\/p>\r\n          <img decoding=\"async\" alt=\"Slide1\" src=\"\/wp-content\/uploads\/2021\/12\/slide1.svg\">\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>--><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Smart Communications L\u00f6sung zur Automatisierung der Marketingkommunikation f\u00fcr Multi-Channel-Einzelh\u00e4ndler, HORECA und E-Commerce. Kontakt Nutzen Sie Big Data, um Wiederholungsk\u00e4ufe zu steigern und Abwanderungsraten zu verwalten. Kundenprofil Sammeln und analysieren Sie jede Art von Kundendaten \u00fcber alle Kan\u00e4le hinweg, um pers\u00f6nliche Angebote f\u00fcr jeden Kunden bereitzustellen. Analyse und Segmentierung Automatische Berechnung von Metriken, die die Qualit\u00e4t&hellip;&nbsp;<a href=\"https:\/\/loymax.io\/de\/smart-communications\/\" class=\"\" rel=\"bookmark\">Weiterlesen &raquo;<span class=\"screen-reader-text\">Smart Communications<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":24,"comment_status":"closed","ping_status":"closed","template":"solutions.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-11624","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Communications - Loymax<\/title>\n<meta name=\"description\" content=\"Professionelle Plattform zur Automatisierung der Marketingkommunikation f\u00fcr Multichannel-Einzelh\u00e4ndler, HORECA, Online-Shops.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loymax.io\/de\/smart-communications\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Communications - 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