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Most companies are investing in multichannel experience today. Omnichannel is the main principle of each interaction with the client. The implementation of this principle allows us to place the client at the center of company attention and create ideal conditions for buying in the most convenient way. In the modern world, customer experience is not limited by any frameworks, and the Loymax system helps to build personal offers through various interaction channels. By selecting target segment the communication module allows to provide communication with the client immediately, connect it to the offer and monitor the response through various channels and offers.

Allows you to" look around " the client at 360° - get personal data, view purchase history, participation in promotions, accrual / write-off bonuses, history of interaction with social networks. All information is stored in the customer card.

Collects the client base from different registration channels: contact center, website, mobile application, cash Desk and identifies the client by phone, geolocation and e-mail. Filters clients by specified parameters. Duplicate information is excluded.


  • 360° Overview and analysis of data from online and offline stores: customer purchases, participation in promotions, accrual / write-off of bonuses
  • Customers are collected in a single database from various registration channels: contact center, website, mobile application, cash
  • Full profile of the client, his consumer basket and purchasing power: customer cards, purchase history, history of interaction with social. networks and brand
  • data quality Improvement: automatic synchronization of data exchange between offline and online stores and no duplicate information
  • Identification of the client on the various options: phone, map, e-mail
  • Manage static and dynamic target audiences
  • customer Segmentation by any parameters and segment management