{"id":13435,"date":"2022-02-01T22:07:24","date_gmt":"2022-02-01T20:07:24","guid":{"rendered":"https:\/\/loymax.io\/?page_id=13435"},"modified":"2024-09-06T11:46:18","modified_gmt":"2024-09-06T09:46:18","slug":"smart-communications","status":"publish","type":"page","link":"https:\/\/loymax.io\/vi\/smart-communications\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng th\u00f4ng minh"},"content":{"rendered":"\r\n
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Truy\u1ec1n th\u00f4ng th\u00f4ng minh<\/h1>\r\n
Gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111a k\u00eanh, HORECA v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/div>\r\n
Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a><\/div>\r\n<\/div>\r\n
\"Smart<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n
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S\u1eed d\u1ee5ng t\u1eadp h\u1ee3p d\u1eef li\u1ec7u l\u1edbn (Big Data) \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 qu\u1ea3n l\u00fd t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/h3>\r\n
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H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<\/h3>\r\n

Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch m\u1ecdi lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1ec3 cung c\u1ea5p khuy\u1ebfn m\u00e3i c\u00e1 nh\u00e2n cho t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\r\n<\/div>\r\n

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Ph\u00e2n t\u00edch v\u00e0 ph\u00e2n kh\u00fac<\/h3>\r\n

T\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n c\u00e1c s\u1ed1 li\u1ec7u th\u1ec3 hi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng.<\/p>\r\n<\/div>\r\n

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Tinh ch\u1ec9nh th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h3>\r\n

Tr\u00ecnh ch\u1ec9nh s\u1eeda tr\u1ef1c quan r\u00f5 r\u00e0ng cho ph\u00e9p t\u1ea1o chu\u1ed7i li\u00ean l\u1ea1c v\u1edbi \u0111\u1ed9 d\u00e0i v\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng gi\u1edbi h\u1ea1n.<\/p>\r\n<\/div>\r\n<\/div>\r\n

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T\u00edch h\u1ee3p d\u1eef li\u1ec7u<\/h3>\r\n

Ch\u00fang t\u00f4i t\u1eadp h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. Tr\u00ecnh theo d\u00f5i JavaScript \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean trang web c\u1ee7a b\u1ea1n, thu th\u1eadp v\u00e0o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u1ecbch s\u1eed l\u01b0\u1ee3t truy c\u1eadp v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/p>\r\n<\/div>\r\n

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Ph\u00e2n t\u00edch h\u00e0nh vi<\/h3>\r\n

Ch\u00fang t\u00f4i ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u cho kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac, hi\u1ec3n th\u1ecb \u0111\u1ed9ng l\u1ef1c v\u00e0 xu h\u01b0\u1edbng. Ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng\u00a0(CLTV), gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed9t \u0111\u01a1n h\u00e0ng (AOV), th\u1eddi gian gi\u1eefa c\u00e1c giao d\u1ecbch, t\u00ednh \u0111i\u1ec3m RFM v\u00e0 7 lo\u1ea1i s\u1ed1 li\u1ec7u kh\u00e1c.<\/p>\r\n<\/div>\r\n

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Ti\u1ebfp th\u1ecb th\u00f4ng minh<\/h3>\r\n

\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay l\u1ea1i kh\u00f4ng, t\u01b0\u01a1ng t\u00e1c mang l\u1ea1i bao nhi\u00eau ti\u1ec1n, \u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\r\n<\/div>\r\n

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H\u1ed3 s\u01a1 360\u00b0<\/h3>\r\n

M\u1ed9t h\u1ed3 s\u01a1 duy nh\u1ea5t k\u1ebft h\u1ee3p th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p: b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, trung t\u00e2m cu\u1ed9c g\u1ecdi, s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp trang web, \u0111\u1ec1 xu\u1ea5t. To\u00e0n b\u1ed9 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed9t ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u.<\/p>\r\n<\/div>\r\n

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C\u00e1 nh\u00e2n h\u00f3a<\/h3>\r\n

Ch\u00fang t\u00f4i cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a. Khi t\u1ea1o tin nh\u1eafn cho kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i t\u00ednh \u0111\u1ebfn m\u1ecdi th\u1ee9 ch\u00fang t\u00f4i bi\u1ebft v\u1ec1 h\u1ecd: c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc x\u00e3 h\u1ed9i, h\u00e0nh vi, giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi, th\u1eddi gian trong ng\u00e0y t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a h\u1ecd.<\/p>\r\n<\/div>\r\n

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Truy\u1ec1n th\u00f4ng<\/h3>\r\n

M\u00f4-\u0111un n\u00e0y s\u1eed d\u1ee5ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i \u01b0u \u0111\u00e3i \u0111\u00f3 qua k\u00eanh th\u00edch h\u1ee3p: email, SMS\/Viber, th\u00f4ng b\u00e1o \u0111\u1ea9y, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\r\n<\/div>\r\n

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C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/h3>\r\n

C\u00e1ch ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac ch\u00ednh x\u00e1c nh\u1ea5t:<\/p>\r\n