Beyond revenue: key loyalty metrics BI can track When evaluating loyalty program success, revenue alone tells only part of the story. A spike in sales… Read More »How to analyze and optimize loyalty program performance with BI tools
Why loyalty must work across every touchpoint Customer journeys today are complex. A shopper may start by browsing online, compare prices in an app, visit… Read More »The power of omnichannel loyalty: a customer journey approach
Why points alone aren’t enough anymore Points-based customer loyalty programs once dominated retail. Shoppers earned points, redeemed discounts, and the cycle continued. But today, points… Read More »Beyond points: 6 creative loyalty reward ideas that work
As loyalty programs evolve, 2025 marks a major shift in how brands approach retention and customer value. Consumer expectations are rising, technology is advancing, and… Read More »2025 Loyalty Trends: insights from industry reports
How retailer maturity shapes loyalty success A loyalty program is never just a marketing tool. It is a reflection of a company’s overall maturity –… Read More »The 7 stages of loyalty program maturity
