Even the most well-intentioned loyalty programs can underperform. Brands invest in design, rewards, and promotions, yet members disengage, redemptions drop, and retention goals remain unmet.… Read More »5 common loyalty mistakes and how to fix them
Beyond revenue: key loyalty metrics BI can track When evaluating loyalty program success, revenue alone tells only part of the story. A spike in sales… Read More »How to analyze and optimize loyalty program performance with BI tools
Why loyalty must work across every touchpoint Customer journeys today are complex. A shopper may start by browsing online, compare prices in an app, visit… Read More »The power of omnichannel loyalty: a customer journey approach
Why points alone aren’t enough anymore Points-based customer loyalty programs once dominated retail. Shoppers earned points, redeemed discounts, and the cycle continued. But today, points… Read More »Beyond points: 6 creative loyalty reward ideas that work
The Data Dilemma: From Janitor to Strategist In today’s fast-paced marketing landscape, many professionals find themselves overwhelmed by the sheer volume of data. A Forbes… Read More »Still Managing Data Manually? Discover the Power of Micro-Moments
